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The Union Minister for Development of North Eastern Region (MDoNER), Jyotiraditya M Scindia, together with the Chief Minister of Assam, on Tuesday launched Mission “Senehjori” – Assam Muga Silk USP, a comprehensive cluster-based initiative aimed at transforming Assam’s unique Muga silk sector into a globally competitive, high-value luxury textile ecosystem.
According to an official release, anchored by the MDoNER in convergence with the Government of Assam, Central Silk Board, Ministry of Textiles and other Central Ministries/organisations, the Mission seeks to strengthen the entire Muga silk value chain from host-plant cultivation and silkworm seed production to reeling, weaving, branding, export promotion, digital traceability and tourism.
Muga silk, known as the world’s only naturally golden silk and India’s first GI-tagged silk, supports nearly 2.6 lakh rearer and weaver families in Assam. Despite its rarity and global recognition, the sector remains significantly under-monetised. Mission Senehjori seeks to bridge this value gap by creating a premium, traceable and export-oriented Muga silk economy.
The Mission adopts a cluster-based approach covering major Muga silk-producing districts, including Jorhat, Sivasagar, Lakhimpur, Dhemaji, Dibrugarh, Tinsukia, Majuli and Sualkuchi. The initiative envisages strengthening host plant ecology, establishing modern reeling infrastructure, promoting Farmer-Producer Organisations (FPOs), creating Common Facility Centres (CFCs), enforcing GI authentication and building global market access under the unified brand identity “Senehjori,” according to the release.
Jyotiraditya M Scindia, Union Minister, MDoNER, stated that under the leadership of Prime Minister Narendra Modi, the Government is committed to ensuring that the unique strengths and products of the North Eastern Region receive global recognition and generate sustainable livelihoods for local communities. He noted that Assam’s Muga silk is not merely a textile product but a cultural and civilisational heritage asset of India.
-TIN Bureau
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