Sat. Jun 22nd, 2024

51 Minutes of Kindness is an initiative to honor and remember the 51 victims of the 2019 Christchurch terror attacks. The digitally-led campaign is brought to you by Khadija Leadership Network, Ou Matou Reo, New Zealand Muslim Association and the Federation of Islamic Associations of New Zealand. The Muslim-led organisations working with Studio Perky, who are supporting this campaign with their creative design expertise.

Two years since the devastating loss of lives due to hatred towards Muslims, the wider Muslim community wanted to remember the victims, the survivors and their families by continuing to persevere in building a more inclusive society for us all. The whakataukī, “he aroha whakatō, he aroha puta mai” (if kindness is sown, then kindness will be received) best describes the spirit of this initiative.

The digital campaign encourages you to spend 51 minutes doing something kind in honor of those we lost. By joining our online handles on Facebook or Instagram you can be inspired by our suggestions to share a moment of kindness with those around you. The campaign is now live, and we invite all New Zealanders to share their act of kindness with us during 14th – 20th of March 2021 using the #51MinutesAotearoa.

The Quran reminds us that good and evil are not alike, and when faced with evil we should repel it with good. And as Martin Luther King Jr famously said, hate cannot drive out hate, only love can do that.
51 Minutes of Kindness is an opportunity for you to spend a moment in time adding your drop of kindness into an ocean.

Facebook: @51minutesofkindness
Instagram: @51_minutes_of_kindness


Established in 2017, the Khadija Leadership Network (KLN) is a charitable trust (CC55670) in Aotearoa, New Zealand. Our vision is to support Muslim women to lead and our mission is: building capacity, uniting community. KLN is currently working to be formally registered in Australia and the United Kingdom.


Designed, Developed and Maintained by Dr. Vinay Karanam